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Payback vs ROI: two questions, two answers

Payback measures risk exposure in time. ROI measures profitability in money.

5 minPrint Profit Navigator EditorialUpdated 08/07/2026

TL;DR

  • Payback answers 'when do I have my money back?', ROI answers 'how much do I earn?'.
  • Payback ignores everything after break-even — a short payback can still be a poor investment.
  • Use payback as a risk filter, ROI or NPV as the decision criterion.

Shops with tight liquidity optimise payback and unknowingly reject the more profitable machine. Shops with capital optimise ROI and take on more risk than their cash flow tolerates. Both numbers are needed.

Simple payback
Payback_months = Investment / Monthly_cash_benefit
  • Only cash-effective benefit belongs in the denominator
PaybackROI
UnitMonthsPercent
AnswersRisk exposureProfitability
Considers life after break-evenNoYes, within the horizon
Considers time value of moneyNoNo
Good asFilterDecision criterion

Two machines, same investment of €80,000

Machine A
€5,000/month, 5-year life → payback 16 months, ROI(60) 275%
Machine B
€6,700/month, 30-month life → payback 12 months, ROI(30) 151%
Verdict
B looks safer, A earns far more. Payback alone picks the wrong one.

Interactive example

Investment, monthly benefit — payback, ROI and NPV

Payback
11.8 months
ROI over 36 months
206 %
NPV
€ 171.250

Same calculation kernel as the full calculators. For a decision-grade result, open the matching calculator.

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